| |

Rockwell Automation to Build New Greenfield Manufacturing Site in Southeastern Wisconsin

November 26, 2025

Rockwell Automation to Build New Greenfield Manufacturing Site in Southeastern Wisconsin

New site advances a $2 billion investment plan to strengthen U.S. manufacturing and digital capability

Rockwell Automation, Inc. (NYSE:ROK), one of the world’s largest companies dedicated to industrial automation and digital transformation, has announced plans to build a new greenfield manufacturing site in Southeastern Wisconsin. The project marks the next step in the company’s previously announced $2 billion investment in plants, digital infrastructure, and talent to grow share, build resilience, and expand margins over the next five years. The facility has the potential to be the company’s largest manufacturing campus globally, with a significant footprint and the flexibility to scale operations.

“Rockwell Automation has been leading the way with high-quality manufacturing and technology solutions for over a century. We’re incredibly proud of that tradition and how they’ve continued to exemplify the innovation and excellence that Wisconsin is known for, and we are excited to celebrate their continued growth and success in our state,” says Gov. Tony Evers. “I want to thank Rockwell Automation for their ongoing commitment to Wisconsin, our workforce, and our communities, and I look forward to seeing how this newest expansion will accelerate our statewide goals of building a 21st-century workforce and economy.”

“Designing a new facility presents the opportunity to create the future of industrial operations, with highly orchestrated production,” says Blake Moret, chairman and CEO at Rockwell Automation. “We are expanding our U.S. manufacturing footprint with advanced production capability that supports growth and performance with the latest Rockwell technologies and solutions.”

This new facility will span more than 1 million square feet of manufacturing and warehouse space and will be equipped with advanced automation, robotics, and digital systems that will showcase modern manufacturing and demonstrate Rockwell’s leadership in industrial automation.

“It will integrate the latest in Rockwell’s production technologies, including AI and analytics tools, to increase efficiency and precision, while providing team members with access to advanced tools and training. I’m excited to see our highly skilled workforce maximize the potential of this site,” says Bob Buttermore, chief supply chain officer at Rockwell Automation. “This investment reflects our confidence in our teams that deliver excellence every day.”

This reinforces the company’s long-term commitment to American manufacturing and to the skilled workforce that drives production and innovation. The Southeastern Wisconsin location will be near the company’s global headquarters in Milwaukee.

Construction and site planning are in progress in concert with local and state officials. Additional details will be shared as the project advances.

More Information

To learn more about how we are bringing Connected Enterprise to life across industrial enterprises, visit www.rockwellautomation.com

Related Story

Rockwell Automation to Advance Industrial Intelligence Through Edge-Based Generative AI with NVIDIA Nemotron

Rockwell Automation, Inc. (NYSE: ROK), one of the world’s largest companies dedicated to industrial automation and digital transformation, has announced a breakthrough in bringing generative AI directly to the industrial edge. Rockwell is introducing its integration of NVIDIA Nemotron Nano, a purpose-built small language model (SLM) optimized for FactoryTalk® Design Studio™ and other product workflows, marking a major step in real-time intelligence for industrial teams.

Related Articles

Editor’s Pick: Featured Article

Weidmüller’s u-control 2000: The Automation Controller

Weidmüller’s u-control 2000: The Automation Controller

Weidmüller’s scalable engineering software, u-control 2000, adapts individually to your requirements. And, the u-control is powerful, compact and fully compatible with Weidmüller’s I/O system u-remote. This article looks at what makes u-control the heart of your automation.

Programmable logic controllers (PLCs) are one of the main components of any automated system. A typical control system has inputs, outputs, controllers (i.e., PLCs), and some type of human interaction with the system, a human machine interface (HMI), for example.

Read More

Latest Articles

  • Smarter Power System Monitoring with Moxa Easy-to-Use Protocol Gateways

    November 27, 2025 Achieve Comprehensive Monitoring Across Diverse Energy Sources In industrial settings, effective power system monitoring plays a vital role in ensuring operational efficiency. It involves the real-time tracking of power quality, energy consumption, and equipment conditions. However, due to the varied nature of power grids, often composed of multiple energy sources and communication… Read More…

  • Understanding VFDs: The Technology Driving Smarter, More Efficient Systems 

    November 25, 2025 Variable Frequency Drives (VFDs) have become essential across modern industrial and commercial environments—but what makes them so valuable? A VFD, also known as an AC Drive or Inverter, is an electronic device that precisely controls the speed and torque of an AC motor. By adjusting the frequency and voltage supplied to the motor,… Read More…