November 2, 2018
Regal Beloit Corporation recently announced it has begun publishing industry and product-oriented videos to its website. These videos showcase recently revised branding standards and cover a variety of relevant topics which include training, instruction and installation practices.
“Our objective was to keep the videos short and to the point without leaving out critical information,” said Dale Dunaway, graphics design manager, Regal Beloit America, Inc. “Time is precious to our customers, and the quicker they can get the information they’re looking for, the better.”
“We also focused on the branding of the videos on the front and back ends, so the viewers experience a consistent look and feel and they know immediately the materials are from a reliable source,” said Vivek Bavishi, product marketing manager, Regal Beloit America, Inc.
The Regal website, launched in June 2017, builds on the company’s previous website design with a more robust product evaluation experience and continues to evolve to meet the most sought-after features requested by customers.
The videos are stored on Regal’s YouTube channel and link back to the company website pages for optimal performance. Free from buffering and degradation of image quality, users always experience a first-class video display.