SPS 2021 – The Platform for Automation Industry Exchange

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September 13, 2021

Even in times of COVID-19, SPS Smart Production Solutions remains one of the most important highlights in the automation industry calendar. Following a successful test exhibition in Munich, trade fairs have been permitted again in Bavaria since 1 August 2021 and around 750 exhibitors are expected in Nuremberg from 23-25 November 2021 to present their products and solutions for smart and digital automation. This on-site will be combined with a supplementary digital offering.

Organizer Mesago Messe Frankfurt is confident that the protection and hygiene concept approved by the Bavarian State Government will enable it to stage a successful and safe SPS 2021 for all attendees under these ‘new normal’ conditions: “In these times when everything is different, one thing has remained constant: The need for innovation and personal interaction within the automation industry. We will finally be able to cater to this need again in 2021 and take a step towards a new normal despite the coronavirus. Not only is this what the automation industry wants, it is what it needs right now,” says Martin Roschkowski, President of Mesago Messe Frankfurt.

Many well-known companies, including the largest exhibitor at the Show, Siemens AG, as well as Phoenix Contact, Beckhoff, SICK, and Pepperl+Fuchs will be represented at SPS 2021 in Nuremberg.

Successful exhibition visit

In addition to numerous product presentations and intelligent solutions, visitors to the SPS will benefit from direct personal discussions and professional exchanges with experts, especially this year that has so far been dominated by digital media-based communication. Presentations and live demonstrations round off the trade fair visit.

Shared booth and forum to complement trade fair

Attendees can also obtain extensive insights into specific topics and ask providers for advice on their particular requirements at the “Automation meets IT” shared booth in Hall 6.

For the first time, the German industry associations VDMA and ZVEI will together hold the trade fair forum in Hall 3, offering high-quality, topic-specific presentations and podium discussions. Here, visitors can brush up on the latest issues affecting the industry, enjoy intensive discussions with specialists, and put in the groundwork for innovative automation solutions.

Protection and hygiene concept

Protecting the health of all exhibitors, visitors, service partners and employees is the top priority for the organizer and so a comprehensive protection and hygiene concept that meets the requirements of the Bavarian State Government has been developed together with NürnbergMesse. The concept, which is based on the three pillars of organization, social distancing, and hygiene, ensures that health risks are reduced to a minimum. Visitors should note that registration must be done in advance of the event as access will only be permitted to those with proof of vaccination, testing or recovery and the mandatory wearing of medical mouth-nose covering according to the infection protection measures introduced by the Bavarian government.

Complementary SPS on air online event

For many weeks now, work has been underway on a hybrid trade fair concept to complement the physical event and adapt the SPS 2021 to the new normal. The idea is to permit flexible participation for all, giving everyone the opportunity to participate in the event regardless of time, budget or travel restrictions. The digital content will continue to be available after the physical trade fair, thus enabling a flexible trade fair visit – physical, digital, or hybrid.


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